Creativesear.ch

done · 2009

A search aggregator for the D&AD 30 Day Challenge. Thirty days were allowed. We used fourteen, and won.

Watch the case film

Research online means too many tabs. So for D&AD’s 30 Day Challenge in 2009, Kaspar and Petter Prinz and I built a search aggregator: one search box, several sources, one page.

Next to the results sat a banner that changed with your search and pointed to the briefs for the D&AD Student Awards. No marketing budget. 30,000 visitors in the first week, which in 2009 was a lot. My website at the time also claimed it became the awards’ biggest source of referrals. I’m choosing to believe him.

Fourteen days to build, and we won. Kaspar and Petter run their own agency now. The domain is long gone. The case film survives, and so does another film about it.